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Project-based industry placement program is an important form of university-industry engagement. They provide opportunities to immerse students and researchers from university in the industrial working environment to collaborate on a specific project. A successful industry placement project brings benefits to both parties. Students and researchers from university can better understand business needs as well as the process of knowledge application in the workplace, enable practice of specific skills relevant to the subject domain, and generating insights for future research with a larger practical impact. At the same time, this collaboration promotes knowledge and technology transfer, bringing fresh momentum to industrial innovation and upskilling. Notwithstanding the potential benefits, the collaboration between academia and industry is not easy but complex, successful industry placement engagement requires champions from both sides as the driving force. The skills and competencies required to drive successful university-industry collaboration are important yet rarely studied. Therefore, this study elaborates the capability requirements of university-industry collaboration champions.